Shoppers can park for free in Sandwell Council’s town centre car parks on the two Saturdays before Christmas.
There will be no charge on 16 and 23 December 2017. Sunday parking is already free.
This does not include Sandwell Valley car parks or on-street parking.
Sandwell Council’s cabinet member for highways and environment Councillor David Hosell said: “Parking will be free on the two Saturdays leading up to Christmas for any shoppers using council-run car parks in town centres across the borough. We hope it will encourage more people to shop local.”