Easter at Sandwell Valley

Join us for a magical Easter at Sandwell Valley Visitor Centre (formerly Sandwell Park Farm) and meet the Easter Bunny himself. Our Easter at the Valley event is a brand new experience and ticket holders will get exclusive access to our all new Rabbit Village and Victorian Garden Heritage Experience – making them the first to meet our bunnies in their new village home.

Mr E Bunny will be waiting in his rabbit house with his Springtime helpers ready to greet families and children. We have heard he has some chocolate gifts to hand out. We also have a great stage entertainers to keep the whole family happy along with some brilliant Easter craft activities. There is also a fabulous Easter trail to navigate.

In addition, we have plenty of food and drink available in our tearooms from Easter cakes to marshmallow topped luxury hot chocolates. Then don’t miss the shop where we have stocked up on some lovely springtime gifts, toys and locally sourced products.


Hurry up and don't miss out on a great Easter holiday experience

All Ticket Prices Include

  • Entertainment for all ages throughout the day. 
  • Exclusive access to the brand new Rabbit Village and Victorian Garden Heritage Experience. 
  • Easter themed craft activities for all ages, including take away what you make. 
  • Special Easter Trail…
  • Plenty more – including Easter stalls, food and drink (including our brand new Tea Rooms menu), and activities. 

Easter Bunny Visit Ticket Option

With this ticket option you get access to the full entertainment experience, plus a private visit with the Easter Bunny in his Easter den, and a chocolate easter gift. Ever wondered where the Easter Bunny lives? Come and find out…

Frequently Asked Questions

Why is the venue called Sandwell Valley Visitor Centre and not Sandwell Park Farm? 

Sandwell Valley is improving, with lots of new plans. Sandwell Park Farm can no longer be a safe home for animals, but we are building a Rabbit Village and lots of other exciting plans – Sandwell Park Farm is now known as Sandwell Valley Visitor Centre. 


When is Easter at the Valley event taking place?
Daily from Saturday April 9, 2022 until Sunday April 24,2022

Will the Easter event be on during the week?
Yes it will.

What time is the event on?
10:00 AM – 5:00 PM, last entry 3:00 PM

Do I need a ticket?
Yes, all visitors need pre booked tickets to take part in the Easter at The Valley Event. Any children/ young people over the age of 12 who want to visit the Easter Bunny and receive a chocolate gift should book a child ticket. All visitors should book a ticket on ticket source.

How do I book a ticket?
Tickets are booked on the online ticketing system called ticket source. The website address is www.ticketsource.co.uk/Sandwell. Make sure you book on to the right event as there are four separate events advertised on ticket source. You are looking for the “Easter at the Valley” event.

Is my ticket refundable or exchangeable?
No, Tickets are non refundable and non exchangeable, please refer to the terms and condition on your ticket. Only COVID- 19 related cancellations can be processed.

What is included in my ticket?
Meet the Easter Bunny in his home. Chocolate gift for every paying child. Say hello to the rabbits in all new Rabbit Village and join us in the interaction area to meet our bunnies up close. Enjoy a magic show and take part in party games and other interactive fun. Our shop is open and there will be plenty of delicious food and drink available to purchase. Take part in our part in our fun trail around the walled garden and enjoy our amazing Easter and spring themed crafts.

Why do I have a time slot on my ticket?
This is an hourly slot for your visit the Easter Bunny and helps us reduce queuing times. Do not arrive to the Easter Bunny more than 30 minutes before your allocated slot.

You’re welcome to stay as long as you like after visiting the Easter Bunny but please be on time to guarantee your Mr Bunny visit slot. There will be lots of activities to keep the children occupied after your visit as well as spring-themed food and drink so do stick around.

Can I take photographs?
You are welcome to take your own photos as you wish.

Do you have access for wheelchair users and pushchairs?
Yes, we have an entrance for wheelchair users and pushchairs. Please visit reception to get your tickets scanned and then a friendly elf will escort you. There are some cobbled areas around the farm so please take care.

What if the weather is cold or wet?
Easter at The Valley is an outdoor event. Shelter is limited at the Visitor Centre though we do have some marquees, so please wrap up warm and be prepared for windy and rainy conditions. If the event is cancelled due to bad weather, you will be contacted about an alternative slot or refund. If the event is cancelled we’ll update our social media pages and website so keep an eye out if unsure whether to travel.

Is the Easter Bunny real?
Come along to Sandwell Valley Visitor Centre this April and find out. We’ll have lots of friendly springtime helpers to show you around and make your visit magical.

Will there be animals at Sandwell Valley Visitor Centre?
Yes. We have our all new Rabbit Village attraction which is home to lots of very cute bunnies. Be sure to visit the rest of our animals who live at Forge Mill Farm. You can visit them there and take part in lots more Easter activities including baby goats, chicks and lambs along with trail an an egg firing cannon! You can also book tickets for Forge Mill Farm on Ticketsource

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest